This episode featured a robust discussion with Joe Franco, VP of Grassroots at LeadingAge and President of the GPN, on tips engaging advocates, building a stronger network, the importance of storytelling and what successful PACs are doing to fundraise.
This episode’s guest was digital guru Caitlin Donahue, Senior VP and Head of Digital at the Curley Company. Caitlin shared how, the keys to setting up a video advocacy program (from script to equipment) and how to develop engaging content to drive action and grow your grassroots network. With 80% of the internet now video content, we encourage you to watch this episode and get started with dynamic video and even podcasting!