In this episode, we’re joined by David Lusk, Founder of Key Advocacy, as he walks us through how successful organizations are surveying, cultivating and empowering advocates to “Extend the Enterprise.” In short, we know there’s no one-size-fits-all message for your advocates, so why are many groups employing that same strategy when talking to legislators. Instead, successful groups are evaluating the decisionmaker and picking the right messengers with the right message to get them the commitment they need. If you’re not segmenting the offices you’re talking to and finding the message that resonates with that legislator, there’s so much more you could be doing. Listen in as we break things down and give you the tools you need to get started today.
