In the advocacy space, we talk a lot about what’s coming next, what’s down the line, what should practitioners be looking towards in the future. This week, we bring on Mike Panetta of the Beekeeper Group to talk through what he sees as some of the challenges and opportunities of new technology. From Virtual Reality to Voice to Tik Tok, how are organizations employing the latest tools, and, more importantly, what are some of the things they should keep in mind when pitching the idea. The future is bright, how can advocacy groups keep their folks up-to-date while engaging a whole new generation of potential advocates who consume information completely differently.
