Everyone has a story to tell. On this episode, we’re joined by Janelle Brevard, Chief Storyteller at the National Association of Realtors. In a new role for their organization, she gives us insight into how her career evolved, from journalist to speechwriter, community builder and communications to her latest move, and all the lessons she’s learned in between. Every advocacy group can pick up a tidbit here and there over both what makes a story compelling [hint, you better know your audience!] and, at the same time, what makes a good storyteller. Data only gets you so far, a compelling story can be the difference between a yes and no vote.
Guest: Janelle Brevard, Chief Storyteller, National Association of Realtors